User GuideShopify Customize Checkout ExperienceEnable Email Marketing Opt-In (Optional)

Enable Email Marketing Opt-In (Optional)

Collect Emails

To collect customer emails for email marketing:

  1. Go to Settings
  2. Click on Checkout
  3. Enable "Show a sign-up option at checkout" (In the Email Marketing section) 
  4. If you would like the option to be pre-selected for customers, enable "Preselect the sign-up option"

Updating Email Marketing Content

By default, the email marketing opt-in is "Keep me up to date on news and exclusive offers"

To change this message:

  1. Go to Settings
  2. Click on Checkout
  3.  Click on the "Manage checkout language" button (at the bottom) 
  4. Under "Checkout & System" search for "Checkout marketing" (TIP: command + F "marketing")
  5. Update the content under "Accept marketing checkbox label"


To view a list of customers that have opted-in to marketing emails:

  1. Go to customers
  2. Click on the "Email subscribers" tab

*You are able to export this list